[OC] Luka and LeBron’s Lakers vs. Mavericks averaged 2.5M viewers, the highest NBA audience on cable since Opening Night.
Posted by frayedreality
![[OC] Luka and LeBron’s Lakers vs. Mavericks averaged 2.5M viewers, the highest NBA audience on cable since Opening Night.](https://www.byteseu.com/wp-content/uploads/2025/03/lbeorh67hcme1-1440x1536.png "[OC] Luka and LeBron’s Lakers vs. Mavericks averaged 2.5M viewers, the highest NBA audience on cable since Opening Night.")
[OC] Luka and LeBron’s Lakers vs. Mavericks averaged 2.5M viewers, the highest NBA audience on cable since Opening Night.
Posted by frayedreality
2 Comments
Source: Nielsen and SportsMediaWatch. Tools: Excel
The first game between the Mavericks and Lakers since the Luka Doncic trade averaged 2.5 million viewers across TNT and truTV, making it the most watched NBA game on cable since Opening Night.
Outside of Opening Night, the last time there was such a large NBA audience on cable was way back in October 2023, during Wembanyama’s first career game.
Overall, the Luka trade is delivering in the ratings, as expected. On 12th Feb, his debut Lakers debut vs. the Jazz was watched by an average of 2.01 million viewers, despite the late 10:30pm ET start time.
This chart and story first appeared on my newsletter [The Bagel Report](https://thebagelreport.com)
Not surprised. Even here in Europe a bunch of people watched it, and it started at 4 am.