Almost 75% of Google’s revenue comes from search, and it’s likely about to be decimated.
https://www.ai-supremacy.com/p/googles-slow-death-has-begun
Almost 75% of Google’s revenue comes from search, and it’s likely about to be decimated.
https://www.ai-supremacy.com/p/googles-slow-death-has-begun
24 Comments
Yet google search has grown in last 2 earnings reports. Also they are a leader in ai and have integrated it into search with monetization.
Sry dooms day scenario is overblown. Will it have a affect, yes. Is it google destroying, lol No.
I finally just switched my default search on my phone to DuckDuckGo because I was so tired of google trying to open the App Store to download their search app every time I do web search. Very happy with the switch so far.
Ah thanks for the totally unbiased take from ai-supremacy.com
The recent verge podcast I think was a really good discussion about this. The entire internet is built to game google search at the moment, but soon, the entire internet will be rewritten to allow AI agent access (things like MCPs). And when that happens, the internet as we know it and google as we know it are most definitely over. It’s a rock and a hard place for google at the moment: when do they make the leap and leave the old internet, and 75% of their revenue, behind? Will they ever? Or will they let ChatGPT remake the whole internet in their image? So interesting.
I advertise in google and it’s sending less and less qualified traffic. I feel like it’s days are numbered.
No it’s not, quit it with these stupid headlines – all they have to do is open a conversation option with their Gemini response to a search query and they’re already in a better spot than shitGPT.
Not to mention they already have advertising business setup.
In my opinion they’re the BEST position to minimize the world’s slow but sure transition to using LLMs for search
If google search was anything like it was 15-20 years ago then they might have been in a better place. It has gone completely down hill over years, where common pop culture references or surface level technical issues appear in results rather than nuanced details relevant to my search query. I used to be able to type a technical issue and end up on a random sites message board containing the exact problems fix.
Am I the only one who hates AI integration into search?
Like I want to search what’s actually out there and available. I don’t want AI to summarize something for me and to potentially lie at the same time….
Am I the only one who feels this way?
Like when people say AI is better, do they mean it gives them more readable answers? Or are they saying that it searches for things better?
i continue to use search, why?
AI is wrong all the damn time and gets mediocre results at best.
Bad timing to have to break up your company too xD. Google is fked
People trying to make money off AI are desperately trying to convince the world that AI is so many things that it’s not to so many people.
If I’m shopping, I’m not going to use Ai for that unless it’s something very specific and more research is required.
Good, you reap what you sow, enshittify the search engine and people will use something else since you made it worse out of contempt for the user. I hope YouTube goes the same way from its current market dominance
Google search is best used for business recommendations. With wider adoption of AI, it will be essentially the yellow pages.
Title is wrong.
“Alphabet makes the majority of its revenue just from Search Advertising. Of the $237.9 billion Alphabet generated in ad revenue in 2023, $175.0 billion, or **73.6%**, came from Google Search.”
That is, Google makes 75% of its revenue from advertising, and *of that*, 73.6% comes from search, meaning 55% of total revenue comes from Search.
I’m using perplexity pro for all of my searches for the past year now and can’t see coming back to old ways
The article is terrible.
It says “When Google’s mobile search begins to decline, likely in 2026,”
Also it says somewhere else Alphabet/Google hasn’t hit its decline in 2025…
Meaning there has been no decline at all for Alphabet, meaning there has been either growth or steady revenue for Alphabet, meaning the article is junk. I mean how do you expect a total decline or replacement of a company without at least basing it on an observable downward trend
What a dumb article. Low on facts, high on emotion and bias.
Lmao. It’s not going to get decimated. Dumb biased article
The only reason that AI is better than search is because Google have actively made search worse for profit. If you all don’t think they’ll do the exact same thing when they figure out how to monetise AI you’re insane.
As long as the word ‘Google’ can be used as a verb, they will be fine.
I have decided that AI assisted search results are like your buddy who you can ask anything and he will answer completely confident and authoritatively, but you never know when he’s bullshitting and has no idea what he’s talking about.
Lotta hit prices on Google lately. Im not a fan but this makes me wanna get calls
“As anyone who has gotten used to using ChatGPT, Claude, or DeepSeek instead of Google Search will tell you – AI is miles better.” thank you, I really needed a good laugh this week. I absolutely get that it’s just a personal opinion and all I am offering in return is a conflicting opinion, but in this particular opinion I would rather not find something I’m looking for at all before trusting AI search results.