Iceland offering £1 reward scheme for customers who report a shoplifter
https://www.theguardian.com/business/2025/aug/15/iceland-pay-customers-1-report-shoplifter
Posted by daniscross
Iceland offering £1 reward scheme for customers who report a shoplifter
https://www.theguardian.com/business/2025/aug/15/iceland-pay-customers-1-report-shoplifter
Posted by daniscross
35 Comments
Who would go to all that trouble for £1? Anyone minded to report it would surely be glad to do so for free anyway. Maybe I’m missing something.
Setting aside any other moral issues with having customers report shoplifters, a £1 reward is an absolute fucking joke
Who the fuck in the boardroom came up with this absolute braindead idea?
It’s not even worth the time stood around trying to find someone and then waiting while they “verify the theft”.
Go to Iceland, shoplift £1 item. Report yourself, earn £1 and pay for the item using the reward money. Infinite money hack.
But if you don’t have an Iceland loyalty card, you get nothing, not even a quid out the till. God they really think we’re peasants don’t they.
What’s stopping me and a friend doing this at every Iceland in the country, each taking it turns to be the thief and the do-gooder, we’ll rake it in.
My local Iceland doesn’t have enough staff to do anything about shoplifters
Do we get a card like saving for Christmas we put shoplifter stamps in all the pounds will add up and will be able to buy a jar of coffee at the end of the year
If I see someone shoplifting from Iceland, I assume they need it far more than I, godspeed to them and their crimes.
Customers are going to be exposed to abuse and violence as a direct result of this. Absolute atrocious idea.
But will Norway dish out a peace prize if I nab a tealeaf?
I’d be reporting my girlfriend and mates every visit 😂
*CEO has lost touch with reality; asks for free labour from public, to fight shoplifting*
Here’s your title.
Shop a shoplifter is only 3 steps from shop someone who isn’t down with the totalitarian regime.
If I saw someone stealing bread or beans to feed themselves then I didnt see anything.
People are struggling as it is
Will they also pay my jaw reconstruction surgery bill
A quid lmao. Not even a real quid, a loyalty card quid.
You are all missing the point. The idea is not that they will somehow start catching shoplifters, the idea is to get the press involved and to create a sense of being watched by everyone in the store for the shoplifters.
That’s because they are not trying to actually incentivize reports. They are just trying to get shoplifters nervous that MAYBE others will report them
Feels like a psychological play: ‘Everyone is looking for shoplifters to get their quid, so I better not shoplift here.’
Mum’s gone to Iceland to report a shoplifter for pound.
Why don’t they just use this money to hire proper security staff? Between having to scan your own stuff and this, it’s like we’re the workers rather than customers
Getting filled in by a shoplifter who sees you grassing, no thanks.
There’s also an offer of 3 for £10. So not a bad deal
£1 reward? Incredible thanks Iceland! Jesus christ lol
Hey Iceland shoppers, would you like a plausibly deniable way to harrass other customers, well we have a scheme for you.
My local iceland has 1 person manning one of the dozen tills while the second employee stacks shelves in between running back and forth to the next till when the customer queue starts piling up.
Now those 2 employees are being asked to verify shoplifts. Can’t believe what modern supermarkets have become.
I knew of someone caught shoplifting in the Iceland near me, they got caught with food discreetly tucked on their body, and banned from the store and the shopping centre it was in. She complained because it caused distress, so Iceland removed the ban and gave a gift card as an apology.
I’d speak to the shoplifter and say for £2 I won’t report you.
Yeah really going to help a billion pound company for a quid, get the police involved, oh wait they don’t turn up for that.
M&S need this so I can accuse (report) all the middle class stuck up mom’s pinching that last packet of strawberry & cream scones
Iceland just wanting some free advertising. Good PR move
Store thefts have surged in recent years, U.S. retailers are tearing their hair out. Some have reported a 90% increase this year in shoplifting incidents. Overall in 2019 most stores across the states had about a 57% loss. Today, some blame the increase on self-checkout theft and its particularly concerning for retailers…Walmart, which loses an estimated $3 billion annually due to theft, have had enough.
Can you report yourself? I’m shoplifting twice a day so £14 a week would make a difference. I would only report the things I stole the day before. I’m not stupid.
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