Online reviews, the latest changes to the DDL: news on anonymity, authenticity and controls. From the longest timing to the supervision of the Antitrustust

A bill is under discussion to regulate the online reviews of local bars restaurants etc. In the first interactions, anonymity was prohibited when writing a review, then thanks to the European Union it has been changed and now aims only to verification through receipt or similar, whether it is a real review.

Then there will be 90 days to write the review (not 15) and the vigilance passes under antitrust instead of AGCOM.

In practice The reviewer should have demonstrated his identity, providing verifiable personal data. The goal was clear: to make the publication of false comments more difficult, both positive and negative.

However, an amendment presented by the speakers Salvo Pogliese (Fdi) and Gianluca Cantalamessa (Lega), and that it receives the observations of the European Commission, has canceled this provision.

In order for a review to be valid, those who publish it will have to demonstrate that they have really purchased a product or benefited from a service, presenting a receipt, an invoice or a receipt.

The new provisions reiterate the ban on sale of reviews, both positive and negative, and prohibit any form of incentive: no discounts, gifts or advantages in exchange for a favorable judgment

Category associations will play an important role. They will be able to obtain the status of a reliable signala sort of preferential lane to request the removal of false content, accelerating the intervention times

So far, to be considered valid, a review had to be published within 15 days of experience. The new text extends the term to 90 days.

AGCOM will no longer be (authority for guarantees in communications) to supervise compliance with the rules, But the AGCM (Authority of Competition and the Market).

The change of skills is not only formal. The Antitrust, in collaboration with the Privacy Guarantor, the Ministry of Tourism and AGCOM itself, It will have the task of defining clear and applicable guidelines.