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    News about AI ‘actress’ has actors, directors speaking out: ‘It’s such a f--- you to the entire craft’
    Futurology

    News about AI ‘actress’ has actors, directors speaking out: ‘It’s such a f— you to the entire craft’

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    42 Comments

    1. MetaKnowing on

      “Talent Agents Circle AI Actress Tilly Norwood As Studios Quietly Embrace AI Technology,” Deadline reported.

      But real actors and directors were quick to point out this was no “actress” at all.

      Norwood is the creation of AI “talent” studio Xicoia, headed up by Eline Van Der Velden from the Particle6 AI production studio.

      Deadline reported that Van Der Velden said at the recent Zurich Summit that the studio was talking to talent agents who had expressed interest in signing Norwood.

      “Shame on these people,” actor Mara Wilson (“Mrs. Doubtfire,” “Matilda”) said on Instagram. “They have stolen the faces of hundreds of young women to make this AI ‘actress.’ They’re not creators. They’re identity thieves.”

      Oscar-nominated actor Abigail Breslin (“Little Miss Sunshine,” “Zombieland”) made an appeal to fellow actors.

      “I beg every actor I know to plz boycott this,” she said, sharing the Deadline story.

    2. rosneft_perot on

      This is going to end up being a whole lot of nothing. Anyone can take those 4 images and make their own Tilly Norwood. Unless they are using one of the AI puppeteering technologies with an actual flesh and blood human actress, the acting is going to suck because the videos that they produced so far are using Google Veo 3, which has reality TV level acting.

      So what do they have?

    3. Novus20 on

      Studios don’t give two shits about the craft they just want to make money, it’s sad that humanity is regressing and just trying to squeeze out more and more money regardless of how it can hurt others, the environment or progress

    4. keiiith47 on

      Copied from a different thread: Aren’t things generated by Ai not copyrightable? Like they might have copyright on the name, but nothing stops actors, or even people, to generate stuff of her like doing cocaine or kicking dogs.

      Why would any studio risk such a liability? Imagine you “hire her” for a beauty product, and then people see the person representing your brand kicking dogs online. Isn’t it just a bad idea to “hire her”??

    5. sir_racho on

      Yup it really is. Now if they had made an animated character instead… Roger Rabbit… Jessica Rabbit… everyone would be on board I suspect. 

    6. DisinterestedHandjob on

      Where were all these people when all the old practical FX guys were being shut out by CGI?! Where, I ask you, where?!

    7. probability_of_meme on

      The whole idea of an AI personality that would be re-used in film is so ridiculous.  Wouldn’t we want to use new people for every film for the most realism? But then you remember oh yeah, we ticket-buying movie watchers prefer actors we’ve already seen many times for some silly reason…

    8. croninsiglos on

      There are still teams of people involved to make everything right. It’s merely a shift of one class of jobs to another. It can also be enabling for smaller teams meaning a greater quantity of higher quality entertainment for everyone. Many of these actors and actresses complaining can’t hold a candle to old school stage actors but they still want to talk about destroying the craft.

    9. Obany3 on

      Of all the industries I don’t care if they are automated out of business acting and influencer have to be top of the list.

    10. Psittacula2 on

      Blue screen got rid of locations and AI got rid of actors…

      The theatre beckons!

      On a positive note, if an individual at home can create a full film, direct it, shoot it, act it, script it using Tech it could lead to some very creative and fresh ideas and “takes” on films.

    11. vafrow on

      I’ve seen this story being presented like the “AI actress” will be there to replace the high salary lead actresses that command millions of dollars. But that’s a ridiculous take.

      Actors and actresses are paid a lot of money because they have goodwill with audiences and there presence in a film is what motivates many people to buy a ticket. If a studio was eager to avoid that salary cost, they could probably easier just cast any of the countless young, attractive working actresses across LA that’ll gladly work at scale. But they don’t, because they need a draw.

      We see that effect in animation. Most animated films would be better served quality wise with working voice actors in key roles. But studios throw money at celebrities to do voices because it sells the movie.

      Its also very unclear to me how an AI actress is supposed to be integrated into a film production. Is it just CGI work being done in post? Are you then relying on the other actors to work against a stand in? That’s a process we already have with CGI characters. It’s not cheap, and often yields worse performances all around.

      This whole story seems like its just a gimmick by an AI company to bring publicity to their latest software update.

    12. Aydrianic on

      Watching all of the drama surrounding this is just so entertaining. I’m kinda indifferent about the subject itself, I’m not one of those AI doom and gloomers, but the reactions to it are pure cinema.

    13. PckMan on

      I mean it’s been coming for a while now. We’ve been normalising bringing back dead actors with digi doubles for 10 years now. This is basically the next step of that.

    14. 2ManyCatsNever2Many on

      This is inevitable. Just ask the painters who bemoaned the film camera. With the accessibility of AI video we will see an explosion of small production companies featuring clips, advertisements, shows, and even full movies using untraditional “actors”. This will be for better and worse the same way we have podcasts by the thousands. 

      Hollywood’s stanglehold on such media is in its final hour. 

    15. Riversntallbuildings on

      And how is this different from video games? Haven’t video games surpassed Hollywood in overall revenue?

      Hollywood & film will evolve in a similar way that plays and broadway has evolved.

      It could be worse…it might evolve the same way newspapers and magazines have evolved. 😉

    16. Ok_Wrap_214 on

      If only the uproar was nearly as loud when AI was stealing other people’s art and music

      No, it’s *now* that the millionaires salaries are at stake that it’s important

    17. Orwells_Roses on

      AI causes me to lose interest in things. As soon as I start to think it may have been involved I instantly get turned off and want to tune out. I think a lot of people instinctively notice the Uncanny Valley aspect to things, but almost worse than that is the lingering suspicion that everything you see isn’t real.

      The post reality era has made it more difficult to enjoy movies, tv, and even written articles and books, because so much of it is just AI slop.

    18. Robert_Grave on

      So these are the exact same actors and directors who had 0 issue replacing as much practical effects with green screens and 3d movie effects as possible? But now they’re mad they’re next on the chopping block?

    19. stupide- on

      I believe with AI all kind of people could learn how to and create their own movie, the same way internet give all kind of people a chance to learn music or drawing and peoples actually lives on this.

      It’s a shame most people got an elitist mindset while being not an elite, closing doors to people while thinking “good”, thinking they are better while they aren’t

      That’s how colonization has been set-up. I can easily say most people raging about redistributions of roles are arrogant prick unable to let people grow wihtout stomping on them.

      What a cowardly world

    21. Living_Razzmatazz_93 on

      You get paid obscene amounts of money to play pretend.

      Your behaviour off-screen is questionable, at best.

      Not to mention the often-laughable political takes you spew out, unprompted.

      Calm down…

    22. BowlEducational6722 on

      We wanted AI to do our taxes, schedule our appointments and do our busy work so we could create art and music.

      Instead we got AI to create our art and music so we could do more busy work.

    23. MontaukMonster2 on

      How come when I search “Tilly Norwood nude” nothing comes up?

      She’s not a real actress then

    24. qwogadiletweeth on

      I personally have no interest in paying to watch AI generated movies ever. They will always be empty and soulless. Same goes for music and artwork. I’m interested in the capabilities of humans. I’m sure others won’t care but thats their prerogative.

    29. tangcameo on

      I wonder how long she’ll last before someone tries to create an xxx adult filmography for her.

    30. on_nothing_we_trust on

      As if they didn’t know this was coming for a decade? They all pull out their prewritten speeches.

    31. Janus_The_Great on

      >It’s such a f— you to the entire craft’

      Yeah, that’s how most people in most occupations feel about AI. It’s nice that it gets the attention, but it’s sad that it only gets into news when it’s celeberties that are affected.

      We need a broader discourse about how and for what we use AI, not leave it to corporations and capitalists to extract even more wealth while endangering the stability of economies.

    32. Banaanisade on

      AI video bros should accept that their output is a genre of animation. The insistence that AI is the same as reality is tired and nonsensical.

    33. Urborg_Stalker on

      The only way to stop it is for the population to refuse to support it.

      When they make their cheap AI movie and it makes $0 in theaters that’ll shut the whole idea down right quick.

    34. nvec on

      If AIs are replaced with digital doubles then what do talent agents expect will happen to their role in the process?

      If we use AI actors then talent agents aren’t needed, it’s just another digital tool to build the character’s appearance with no need to go through agencies.

      There were no talent scouts for deciding what Buzz Lightyear or Elsa looked like, and these are beloved characters who can sell a movie now. The production house owns all of the rights to these and can use them as they see fit, why go through any type of agency?

    36. Creepy_Wash338 on

      The good thing is she can’t get a restraining order against me…(unlike the other ones….)

      Jk hahaha

    38. Honest_Chef323 on

      I wish I could say that people wouldn’t be interested in watching a mediocre an AI *actress*, then I remember how much time people spend watching garbage content on the internet