Starbucks, Google Maps in a field in Sivas “Starbucks” to a position to be a day branch opened a day branch

The Starbucks case in Sivas Hafik was one of the most vibrant examples of this problem. Relying on a wrong -marked Starbucks position on Google Maps, users came out of a empty field, not the smell of coffee or a familiar store design they expected.

While most brands prefer to ignore such situations, Starbucks followed a different path. Hearing the voice of the users, the brand turned the mistake into an opportunity and transformed this “wrong position ında in Sivas Hafik into a creative experience. At the point where the faulty position is located, he presented a real Starbucks experience to a day.

This move, which was carried out with the motto “Starbucks Sivas Hafik for a day ,, gave the brand the image of a sincere, humorous and listening brand while turning the reaction of the users to a positive.

Source: https://www.marketingturkiye.com.tr/haberler/starbucks-sivas-hafikteki-bos-tarlaya-neden-magaza-acti/