Reform MP apologises after slamming adverts ‘full of black people’

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“…it drives me mad when I see adverts full of black people, full of [Asian](https://www.independent.co.uk/topic/asian) people”

We know Sarah. We know.

Should have stuck to her guns, if you’re going to be racist at least have a spine.

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“I apologise for any offence caused” is not actually an apology is it? Essentially she is saying sorry that people found her racist comments offensive, not apologising for her comments. Can we deport her please?

OK, set aside the obviously awful optics of what she’s said here for a second: yes, we know black people are overrepresented in adverts (Asian people not so much but meh), *who exactly does Pochin think is responsible for this and why?*

Advertising is about as private sector, raw Capitalist as you can get. The same people Reform are raging about here – ie the people who’ve decided (let’s face it; probably based on some pretty solid market research) that adverts that have a certain demographic in them are more effective at hawking product to consumers than others- are the *exact fucking people* Reform think should be calling the shots and “running the UK like a business”. 

If we did what Reform asked and handed everything over to our Capitalist Lords and masters (peace be upon them) does Pochin think there’d be more or less of this? Because regardless of how much of a silent majority she thinks there is in her corner, companies that actually do advertising (and, as a reminder, *for the purposes of hawking product to consumers*) think that their market react better to these adverts and, as we all know from years or listening to these brainrotted maniacs, “facts don’t care about your feelings” and the Private Sector is sacred and all holy and whatever it thinks is the best course of action. 

In fact, Pochin should hang her head in shame for daring to criticise the choices of the Capitalist ubermensch who bravely keep our society running with their rugged individualist commitment to hawking toothpaste and insurance policies. What would she prefer? We enforce a quota like some kind of socialist woke hellscape? Whatever happened to “equality of opportunity, not equality of outcome”? The actors that make these adverts clearly simply out competed their white counterparts in the marketplace (which, being Capitalist, is necessarily a pure meritocracy that selects on results, not identity). If white people want to be in more adverts, white parents simply need to prioritise adverts training when bringing up white children, it’s that simple. 

Same old tactic. Throw some bait to the rabid racists with wildly inflammatory or false statements, wait two days to let the algorithms churn up the waters, and then quietly apologise knowing full well it’ll either miss the ears of the nation completely or simply be ignored.

Tale as old as time and it works all too well for these cynical, crooked people.

As for the actual matter of representation in advertisements, I can’t think of a time when I’ve thought to myself ‘well this black person thinks this is a good product/service, but how would it be for me, a white person?’ it’s just ridiculous. And if we’re going down this line of thinking that only 7% of the UK population are black so only 7% can be in adverts, might as well go all the way – about 2% of the UK are in wheelchairs, so we better not see any more than 1 wheelchair every 50 adverts or I’m going to get to posting on X!!!

Grow. The. Fuck. Up.

Nothing says tell me you hate black people without telling me you hate black people like moaning that there’s “too many of *them*” on TV.

“A black doctor oo, thats mad innit?”

You gotta go. You can’t just say sorry. You gotta say sorry and go. Go. A life with your own conscience is waiting for you.

I’m VERY VERY SORRY alright, now please pretend I didn’t say it, unless you’re a racist, and then remember, I’m one of you!

I can’t wait to see the reform voters defending Pochin when she proposes diversity quotas for advertising.