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    Sky Sports axes 'sexist' TikTok channel Halo after three days
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    Sky Sports axes ‘sexist’ TikTok channel Halo after three days

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    16 Comments

    1. ramakitty on

      “The channel, which was only announced on Thursday, was touted by the broadcaster as an “inclusive, dedicated platform for women to enjoy and explore content from all sports, while amplifying female voices and perspectives.”

      huh?

    2. bickering_fool on

      If any women were involved in creating the domain…it would have been solely to make up numbers and not given a voice.

    3. MetalBawx on

      TLDR: Instead of actually seeing what women wanted they listened to a corporate focus group and produced a dipfeed of social media grade bullshit.

      It’d be insulting to anyone who isn’t a TikTok addict.

    4. Ajax_Trees_Again on

      The bit about the New York Mayor “rizzing” up Arsenal and “me” (from their perspective) was hilarious.

      Utterly meaningless and barely related to sport. I genuinely couldn’t try to be that sexist if I was being paid

    5. TwoStepsSideways on

      Sounds just like the kind of thing ChatGPT would tell a marketing executive was a great idea.

    8. Uniform764 on

      A channel focused on women’s sports? Might be on to something

      A channel focused on women viewers of men sports? Not entirely sure what the selling point is, most of the women I know that enjoy F1 or rugby enjoy it in the same way I do as a bloke

    9. FoxyInTheSnow on

      Caption under a clip of Rayan Cherki and Erling Haaland combining to score a goal:

      >”How the matcha + hot girl walk combo hits”

      Sounds like they got it mostly right, except for the bit where they seem to think that women and girls are from a different galaxy.

    11. OZZYMK on

      “That content included one TikTok post referencing a Formula 1 scandal titled “Explaining 2008 Crashgate in girl terms” written in pink glowing text alongside pink nail polish emojis.”

      When an exec’s only frame of reference was their 13 year old sister’s MySpace page from 2005.

    12. YchYFi on

      This image for this channel feels so 90s teen girl magazine.

      Which would have worked in the 90s if aiming at teen girls but not now.

    13. Salt-Plankton436 on

      Seems like a storm in a teacup really. BBC getting revenge for recent attacks from Sky maybe lol. It has 6000 followers, nobody gave a fuck or even knew it existed. All the social media people talking about it are men.

    14. Robinthehutt on

      So this is a failure because women’s audience has a tiny viewership. Everyone is acting like this was an ignorant move; it wasn’t – market forces have clearly driven more speculative marketing attempts, because despite large viewing figures at the national level this is not translating into local viewership.

      Everyone is up in arms because the hardcore female sports fans are feeling underrepresented; however these campaigns were not so much aimed at the audience they have as the audience they need to actually be commercially viable.

      Yes this is highly moralised and publicised debate – but the subsidies that are coming from the men’s game are preventing this emergent sport from learning the lessons it needs to garner wider appeal.

    15. SyntheticJackal on

      Seems like there was good intention in the concept (insofar as souless, greedy, money sucking corporations can) but they fucked it up royally

    16. Lucky-Ground4117 on

      What astounds me is that their so-called solution for “creating spaces where fans feel included” isn’t to address possible issues or ongoing concerns about how women are treated in a male-dominated sports industry, but to side-line women and push them to a separate platform (and then refer to that platform as their “LIL SIS” because obviously women must always be viewed below men and male authority… duh). This notion that women are incompetent, or just plain stupid, when it comes to understanding sports is so goddamn exhausting.

      I would’ve much rather seen, even small, attempts to encourage healthier environments where men and women can enjoy sports together. And a big part of that does start with men learning to be more respectful toward their female counterparts (god forbid).

      It’s beyond insulting, having been a sports fan since before I could remember, to have to witness such a pathetic and demeaning display of how women will seemingly always be viewed and treated in male-dominated industries like sports.

      It’s the blatant ignorance and disrespect that really pisses me off.