Jamie Oliver revives Jamie’s Italian restaurant chain six years after its collapse
https://www.standard.co.uk/going-out/restaurants/jamie-oliver-relaunches-jamies-italian-restaurants-b1261326.html
Posted by tylerthe-theatre
Jamie Oliver revives Jamie’s Italian restaurant chain six years after its collapse
https://www.standard.co.uk/going-out/restaurants/jamie-oliver-relaunches-jamies-italian-restaurants-b1261326.html
Posted by tylerthe-theatre
33 Comments
Ah, just what the high street needs. Yet another utterly mediocre chain restaurant charging above the odds for mainly microwaved food.
If I want a crappy overpriced Italian I can already go to Frankie and Benny’s thanks very much
Obviously didn’t learn his lesson last time around.
Who are all these people with the money to frequent restaurants enough to keep so many chains open? I can’t remember the last time I set foot in a restaurant that one wouldn’t call fast food. The prices are insane.
Legit every single high street Italian chain, of which I can think of atleast 20 off the top of my head, are all overpriced and do bang average food. People must legit like them regardless for their to be so many but it’s quite jarring how people are willing to pay 30 quid a head for pasta and tomato sauce
It’s such a con.
A celebrity chef named restaurant that will only ever serve (at best) average Italian food. The menu will be full of “Jamie’s own recipe” and other advertising cliches. Everything will be delivered to the kitchen by a major food distribution chain. Ovens and microwaves will heat up colourful and flavourless slop for £20 a plate.
The last chain went out of business because it was rubbish. Even the British public weren’t fooled.
Isn’t everyone bored witless with ‘celebrity’ mediocrity?
>In an email to staff on Tuesday morning, Mr Oliver blamed “the well-publicised struggles of the casual dining sector and decline of the UK high street, along with soaring business rates,” for the company’s collapse.
Yes, because 6 years later things are so much better
I didn’t rate his Jamie’s Italians at all, overpriced and mediocre food, small portions. Some did see to like them for some reason though. He went a bit overboard with his branding of stuff as well, though to be fair a few others have too.
Just after the 6 year time limit. wonder if he’s going to re employ the ones he sacked
always wondered how he got away with it, loosing all that money and going into administration
and still walking away with his house.
Well timed. Britain is definitely ready for another place to spend 20 quid a plate for something freshly microwaved.
Most likely the private equity partner is putting the money in and runs the business and he just lends his name and takes a cut of the profits like he does with the overseas restaurants that are successful.
Yay! Shit mockney “Italian” food is back! How long before it folds again?
I remember the one and only time I went to Jamie’s Italian in its previous incarnation. Pub food at restaurant prices and extortionate drinks prices from what I remember. I have had much better Italian meals at the local Italian down the road for much less.
Why would he reopen a failed brand in even worse market conditions than the ones he failed in?
I remember going to a Jamie’s Italian once and realised that I could do Jamie’s better than Jamie.
This country / Reddit threat is so pathetic…
Man tries to re open restaurant chain providing jobs, fill high streets etc…
Average reply “fuck you”.
I dislike Jamie Oliver due to his personality being abrasive.
I wish him all the success he deserves.
The gap in the market right now would be a chop house like in t’olden days. Cheap and Calorie dense with Vuagely fine levels of nutrition.
Because let’s face it even fast food is so expensive now you might as well just pay that
Little big more for something good.
Went there a couple of times with kids. They had entertainment packs for the children. Wine was cheap. Served chunks of fried slices of spaghetti bolognaise with spicy tomato sauce. Enjoyed it in spite of all expectations.
Weirdly, a lot of the comments on this are spot-on, and I’m yet to see any press bits or pieces where it indicates that Jamie Oliver has actually learned anything from his previous flop with the chain idea.
I don’t like to shit on people that are trying their best, especially since many Italian chefs do say that it’s the one cuisine (funny enough the one he was trained in) that he does well, but I often feel that Jamie Oliver either ignores legit criticism, or he lives in his own bubble where he can do no wrong.
He’s absolutely still a celebrity chef with pulling power, but you’d have to wonder what the private equity group that’s funding this is actually thinking. I wonder if the idea is that Italian chain food is booming and double-dipping by owning two similar chains is the play to make?
I think he really needs to stick to what he is good at. If he reads this, play to your strengths.
* He Excels as a teacher and mentor to young people in cooking healthy dishes (they might not be authentic – Uncle Roger thank me, but very affordable)
* Gordon Ramsay excels as a celebrity chef and entertainer, turning food into something exciting and turning everyday chefs to elite level (the drill instructor of cuisine)
* Marco Pierre white excels at perfection but shows that you can also make perfection with the ingredients you have at home (also throw in a knorr stock cube every now and then and says its your choice)
Google says £83m was owed to creditors when his chain went bust last time. Anyone know how much they actually got? Can’t find the numbers for any potential shortfall.
Wonder if he will pay off the suppliers he screwed over when he shut down
One of the world’s wealthiest chefs !
I would not give him a penny !
I tried Aberdeen and Stratford London and both were crap .
Stick to the telly son!!
Lovers of incredibly low quality chain restaurant slop can rejoice.
Hopefully this creates more jobs that last a while. The restaurant business is tough, with the gas and electricity price rises, ingredient price rises, wage rises.
The prick isn’t even Italian,if I was Italian i would be insulted by this clown trying to cash in and making a mockery of my cuisine.
I went once as well. It was busy and bustling but also expensive and somehow contrived. I never made it back a second time.
Hay I loved the cold uncomfortable rilkity chairs designed to get you out just as fast as possible
“The once popular high street restaurant chain”
… it was once popular? I’ve never seen one more than half empty… that’s the entire reason they don’t exist anymore.
A man known for not being able to cook a school dinner
Definitely don’t take those jobs. Unless you enjoy surprise redundancy. In that case…
He ruined our school dinners the twat I hope it goes bust again
I went three times over the years, twice and London and once in Glasgow. I always found the setting quite pleasant, with the meals all being good but nothing to write home about, really.
It’d hard to tell if this is a one-off location being opened or a resurrection of the chain?
Either way, I’m all for it, I’d prefer to eat here if I had to than at the other mid-Italian offerings.
Will he pay the people he bumped when he folded last time?
Randomly there’s one of these at Vienna airport for god knows what reason lol.
Maybe Jamie will get James Corden to help advertise it – that would cement my opinion.