Two chocolate giants shrink Easter eggs in 2026 by 18% – with increased prices

> One of the biggest reductions comes from Maltesers. Its extra-large Easter egg has dropped from 231g in 2025 to 194g this year, a fall of 16%.

> Last year the larger egg was priced at £6 in Tesco. The smaller 2026 version is now £7. By weight, that is a 38.9% increase.

> Last year the egg included three 37g packets of Maltesers. This year, only two remain.

> Maltesers’ Teasers large egg has also been reduced, falling from 190g to 155g, a cut of 18%.

> Despite the drop, the price has moved from £4 to £4.50, which works out as a 38% increase per 100g, The Grocer reports.

> Cadbury has made similar changes. Its extra-large Twirl egg, which previously included two full-size Twirl bars, now contains two small individually wrapped Twirl fingers.

> The weight is down from 241g to 218g, around 9.5%. Tesco’s price has risen too, from £6 to £7, a 16.7% increase, while the cost per 100g is up 28.9%.

> Other Cadbury lines have shrunk as well. Mini Eggs family packs are now 256g instead of 270g, and the Wispa large egg has reduced slightly from 182.5g to 177g while rising in price from £4 to £4.50.

> Lindt’s Gold Bunnies remain the same size, but prices have increased. The 200g version is now £7, up from £5.50, while the 100g bunny has gone from £3.50 to £4.25.

> Manufacturers say the changes are the result of rising production costs. A spokeswoman for Mars Wrigley UKI said: “We will always absorb pricing pressures where we can, but rising manufacturing costs, driven in part by well-documented increases in the cost of cocoa, have meant that we’ve had to adjust some of our product sizes.

Anyone surprised?

Seeing how much Christmas chocolate was left over this year (supermarkets still trying to get rid of it) I can see this backfiring for them 

Cocoa spiked from trading at ~$2500 a ton to ~$10000 a ton between 2023 and 2025 due to climate change causing poor yields. A lot of trading is of “futures” which means price impacts take longer to filter through to consumers.

So yes chocolate very expensive now.

It was rip off already. The words extra large and full size do a lot of heavy lifting for what are bite size servings 10 years ago. The chocolate industry is a major piss take. I just don’t buy it anymore.

If you need the chocolate, just buy a bar that’s the same weight for a quarter of the price.

The real criminal thing is that there are Easter eggs on shelves in mid January and we’re giving them the time of day. There’s no room to breathe between seasonal events, not in this consumerist hellscape.

Honestly it’d probably do me some good for chocolate to be priced out of my life. Either nobody buys it and it goes on sale later or I become forced to grapple with my unhealthy psychological dependence on it.

Giving them the benefit of the doubt coca prices are through the roof from bad harvest.

Still shrinkflation is real

How much of it is just chocolate flavoured? Guaranteed the companies continue to produce record profits this year. The only thing that’ll actually hurt the companies is not buying it. Reduced in size and reduced in quality and us the consumer just has to bear the brunt of it.

What happens when we stop buying this luxury ? Price goes down or company goes bust. We need to make a stand.

Haven’t read the article, but let me take a wild guess:

Cadbury’s and Nestlé?

That’s fine, I don’t buy the fucking things anymore anyway, novelty wore off years ago

It’s things like this that make me think “you know what, it’s no longer worth the price. I will give the purchase a miss.”

Shrinkflation is going to make me stop buying things that are considered a luxury item.

What a surprise. Stopped buying a few years ago already because they were doing this

Chocolate harvest failed this year due to global warming. So chocolate beans are more expensive for companies to buy, resulting in smaller eggs and higher prices.

But let’s be honest, we and our children could do with less chocolate eggs couldn’t we.

Maybe a fun eater activity for the children this year and for all following years we should be making our own chocolate eggs.

Take some chocolate bars, melt them down. I’m sure eBay or something would have easter egg moulds and the ilk. And pour the chocolate in them. Yeah they might not turn out perfectly. But they would taste the same or similar. Plus it be the memories and the fun of it that would have the biggest impact for them.

I’ve not bought an easter egg for at least 10yrs. They have always been a complete rip off price wise. Don’t moan about the price, just stop buying them

Chocolate industry as a whole is just…f**ked. Nothing tastes good anymore. It’s all sugar and rape seed oil.

I just feel very done with the whole industry.

So this is nothing new, and still mugs will by em, they’ll be even smaller in 2027 and future years, Food producers are ROBBING BASTARDS

This is a.common trend, ready meals have been shrinking for years by 5, 10 grams each time while the prices increase. I think all food items have, drinks, confectionery, what have you.