Ubisoft shares continue to collapse after announcements of cuts and closures: from a total value of $11 billion in 2018 to just $600 million today
https://hive.blog/hive-143901/@davideownzall/ubisoft-shares-continue-to-collapse-after-announcements-of-cuts-and-closures-from-a-total-value-of-dollar11-billion-in-2018-to-
Posted by x___rain
43 Comments
This company has been destroyed by pure greed of investors and the CEO who have no idea what a gaming company is supposed to be doing. Sad, but today’s Ubisoft will be a good riddance.
Sandfall (Clair Obscure) apparently gave a few of their devs a new home – so that one will be the one to look out for and hopefully will not walk into the same trap as Ubisoft (I’m optimistic there, Guillaume is very passionate, you can see that).
Everything is going according to plan. They will take the company private.
Oh no, couldn’t happen to a better company.
So the strategy to milk everyone with their aggressive microtransactions didbt work huh? Bad for the workers, but for the company its deserved
It’s so cheap I had to buy stock yesterday.
Soon the IPs are gonna be bought up by tencent…
Quickly, release another Assassin’s creed! /s
(hasn’t it been practically the same game with different textures for like two decades now?)
Good. I only hope the Anno franchise will survive this downfall. Probably the only franchise still making them significant money
It’s unfortunate, but they’ve lacked direction for quite a while, and I hate to say it, but there seems to be too much staff for it to be sustainable even if their games sold well.
I am actually sad because Prince of Persia: The Lost Crown blew me away, I love it so much more than Silksong but it has only gathered a fraction of the attention. Even when Ubi has a gem things don’t work out (people will mention the price but I’d argue it was worth it and now it’s irrelevant as the game is cheap).
Absolutely deserved.
Good. I hope every filthy disgusting corp crashes and burns.
The fact a gaming company lost money during the years of pandemic, while everyone was forced to be at home, tells you everything there is to know about them.
So how are those NFT revemues doing?
A literal example of “running the company into the ground”. I hope the investors lose a lot of money.
What once was a great gaming company turned to complete shit because of money hungry shareholders
For anyone unsure how to feel about this
> Ubisoft Claims Its Microtransactions Make Games “More Fun”
https://www.gamespot.com/articles/ubisoft-claims-its-microtransactions-make-games-more-fun/1100-6533346/
What did they expect after making bad decision after bad decision They put in the bare minimum and still expect maximum profit.
Play any of their games for 30 minutes and you can tell immediately there’s no love in them anymore, nothing like what you could feel in the early entries of their major franchises such as Assassin’s Creed, Far Cry, Splinter Cell, or even the first two Watch Dogs games.
When the company eventually collapses, I’ll feel sorry for the employees who get the boot, but it will serve the owners and shareholders right. They will have it coming.
Jagex, the company behind Runescape is now worth twice as much as Ubisoft
im sure ubisoft ceos will get a fat bonus for this amazing work
GOOD!
One of my favorite game companies COMPLETELY demolished by venture capital and asshole leadership. And they will laugh all the way to the bank. I feel for the ordinary workers , this shit should be criminal, it’s vandalism.
That’s why you should not become a SA/Incorporated/Public Company or a corporation. Staying out of the stock/share market is the sane thing to do.
Get rid of shareholders, so you can have real control over your company, and live of your actual work and actual sales and productions, instead of being the slave of investors/shareholders.
Best companies are cooperative out of the stock market.
Hope they sell all their IPs to companies that can do them justice, then go bankrupt into the ground.
Fuck ubisoft
I just don’t get how ubisoft has fumbled the bag so badly. Rainbow six siege is still really popular and the only game in its genre, they’re still supporting for honour which is similarly unique and old, I’ve not played a bad Farcry game, they’re still providing support for the division 2 etc.
Yet they’ve been missmanaged so badly that they’re worth nothing and everybody hates them.
I’m very sad for the workers, it must be a very difficult moment for them.
Nevertheless I hope it’s an “out with the old, in with the new” moment, where finally the storm has passed and these companies realize they are completely self destructive with their disgusting business practices while new players lead the way.
I can only hope EA will disappear off the map for good too. The others might fall in line
Thank god I never bought a Ubisoft game. Their company always seemed like cancer
Lol, Ubisoft put all their valuable IP like Assassins’s creed in a different company. This is super misleading.
They’re done. I dont see what they could do to recoup that, honestly. All their major IPs are failures.
Maybe if they remaster Assassins Creed II or Black Flag and its actually good. Maybe then.
Otherwise? They’re cooked.
They’re done. I dont see what they could do to recoup that, honestly. All their major IPs are failures.
Maybe if they remaster Assassins Creed II or Black Flag and its actually good. Maybe then.
Otherwise? They’re cooked.
EA next please
In the article it says that they are going for a restructring, it’s a couple years too late for that.
People have no trust left in the company anymore, they might as well cash their remaining chips in.
I wonder how big of a bonus CEO got last few years, he’s done such a good job…
Sadly employees are constantly let go, because of mismanagement. I have yet to see any company implementing a top down responsibility system. Impossible, but one can dream.
I would love for almost all industries to be fractured, conglomerates fragmented and stringent antitrust laws implemented, so we are only left with small and middle size businesses, just to boost competitiveness. Mergers and acquisitions above a certain size should be prohibited. EA, Ubisoft, Microsoft, Disney are perfect examples that this shit doesn’t work. It’s only the consumers and workers that suffer at the end of the day. Nobody wants that, yet here we are.
Don’t worry, turning Assassin’s Creed, Far Cry and Rainbow Six into annual franchises and “accelerated investments in player-facing Generative AI” will fix everything! /s
*(Vantage Studios), focused on scaling and extending Ubisoft’s largest and established franchises to turn them into annual billionaire brands; Brands: Assassin’s Creed, Far Cry, Rainbow Six*
[*https://www.finanznachrichten.de/nachrichten-2026-01/67492046-ubisoft-entertainment-ubisoft-announces-a-major-organizational-operational-and-portfolio-reset-to-reclaim-creative-leadership-and-restore-sustainabl-399.htm*](https://www.finanznachrichten.de/nachrichten-2026-01/67492046-ubisoft-entertainment-ubisoft-announces-a-major-organizational-operational-and-portfolio-reset-to-reclaim-creative-leadership-and-restore-sustainabl-399.htm)
Lets hope some of their IP goes up for sale. There are a few games they have been sitting on that I would love to see again.
Great! Now its time for EA to go down in flames.
This happens when you try and turn the gaming industry into a soulless money making machine.
Ubisoft just needs to get comfortable not owning anything
I wish them an eternity of dealing with their own customer service. And take some random stuff they paid for and just tell them it just is what it is.
Fuck you Guillemot
I guess people actually got comfortable not owning Ubisoft games.
– bad games.
– idiotic comments from CEO and high level corporate.
Its not going to stop till they close down.
Guess we are not comfortable with not owning our games…
It’s not like Gamers told Ubisoft where to stick it for all those years of decline, they should stop the identity politics and focus on great games, nah, they knew best.
They then antagonise gamers (Their fucking consumers) that they should get used to not owning their Game, so we stopped buying their games… Which much of the time were incomplete and rushed out.
Fuck em. Game Devs, I’m sorry you’re out of a job, but we did warn you for years, this isn’t working. And lo and behold, it’s gone to shit, you’re an out and bills still need paying.
I hope other gaming companies look at Ubisoft as an example of what happens when you try to scam gamers with half finished games, endless microtrasactions and yearly releases with little to no changes. I doubt any of them will learn from this, but it’s at least a positive sign gamers won’t put up with it