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    Scottish craft beer brand Brewdog put up for sale
    United Kingdom

    Scottish craft beer brand Brewdog put up for sale

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    36 Comments

    1. Nuthetes on

      “The company said it had taken the decision after “operating in a challenging economic climate””

      That seems corporate talk for the CEO is a cunt so people have stopped buying our product

    2. Electricbell20 on

      It’s hard to stand out in a world where every hipster and their cardigan are brewing IPAs. There’s only so much hops people will take before switching over to the next beer type.

      Nearly 10 years is a good run but it wasn’t going to last forever without moving with the times. Also, being a cunt isn’t a good idea too.

    4. Und3adShr3d on

      Thats a funny way of saying “We ruined our best beers by changing ingredients and ABV and our CEO is a massive cunt.” That’s why they’re selling.

    5. downfallndirtydeeds on

      Shame for all the people working there

      The company really had something going and the beer is nice but most people I know actively avoid buying it because the founder and face of the brand is such a collosal twat

    6. StrongAverage1832 on

      I still remember the first time I had brew dog and did drink it fairly regularly from then until I realised what a dick the owner was. Haven’t had anything in probably 5 years. I am their target demographic and I am sure I am not the only one who doesn’t touch it.

    10. ProtonHyrax99 on

      Surely all the “investors” will get a cut, right?

      “Equity for punks” couldn’t possibly have been a scam, right?

    12. Street_Grab4236 on

      Ultimately, BrewDog has been surpassed. I live in Glasgow and, even if we pretend the owner of BrewDog isn’t a cunt, let’s say I want to go into town for a pint and some food:

      I could go to BrewDog’s faux hipster, cookie cutter establishment and pay £15 for a burger, £4 add-on for chips and between £4-8 for a pint dependent on what I get.

      Alternatively, I can go to an independent brewery, West Brewery, get a way better beer for a fiver, sit outside in Glasgow Green and pay £17 for a better burger and chips.

      Why on earth would I pick BrewDog instead?

    13. 0121dan on

      I’m not a particularly ‘moral’ in my purchasing decisions, but ever since I learned about the CEO, I have actively avoided buying their products. The man is insufferable and hides behind his Autism to justify his behaviour.

    14. cragglerock93 on

      >Last month, the company halted production of gin and vodka brands at its distillery in **Elgin, Aberdeenshire,** in order to “sharpen” the businesses focus.

      Come on, BBC.

    15. newtoallofthis2 on

      The strategy since BrewDog received a £213m investment from private equity firm TSG (in exchange for a 23% stake) in 2017 has been all about top-line growth, and the business has failed to make a profit since that date. As part of the deal, TSG received an 18% compounding coupon that has so far earned it a total of more than £600m, which BrewDog now owes. This payment will be made when the brewery is either bought in a trade sale or undertakes an initial public offering. 

    17. BCircle907 on

      I used to work for a PR firm that specialised in fmcg, alcohol, etc. Had a call with the CEO, right when brewdog was just starting out. Never before had I met a more odious, smug, cunty individual, and it’s hard to think of anyone like that since.m

    18. Sutty100 on

      I think they did a Thorntons (devalued their brand by selling in Tesco’s etc) when they went into Wetherspoons

    19. RuggedGrowth on

      Their Blackheart is actually decent and I hope someone continues to make it because I prefer it to Guinness now.

      IPA’s were ok for a tin or two on the most part.

      Better not to mention the founders or the pubs…

    20. Any-Memory2630 on

      They were a fantastic gateway into craft beer for many (including me) but the game moved on over the years whilst their products changed and got worse.

      Their beers are a shadow of what they were and their branding just seems dated.

    21. somedave on

      Many companies face challenging conditions when the market is competitive and they are owned by someone that is very easy to dislike.

    24. Significant_Income93 on

      The controversies around the owner don’t help but Brewdog have got themselves into a weird position in the market where they’re too big and corporate for the craft crowd but not big enough to really compete with the Heinekens and AB Inbevs of the world.

      Heineken rolling out Beavertown in the IPA sector of the market and Guinness becoming trendy have been killers for them.

    25. doctorgibson on

      People will say it’s because of the CEO but that’s just performative nonsense. Really, it’s because there’s a million and one craft beers now available, super hard to stand out in the market, beers which are better quality and cheaper too.

    26. No_Broccoli5009 on

      At the end of the day, it also comes down to the quality of the product, and if we’re being honest the beer is average.

    27. egg1st on

      CEO is a bellend. The quality has dropped and the price increased. There’s plenty of other great beer out there now.

    28. awfulpigeon on

      Alixpartners are proper scumbag consultants with zero soul. Worked with them before and they charge an arm to tell you it’s raining. Truly the death knell for brewdog and the furthest thing from being “punk”.

      Shame the owner started liking the smell of his own farts too much.

    32. ceetee15 on

      Last time I went into one of their bars was December 2021. The beer quality was already dropping, the variety in styles was much reduced, and the service was absolutely shocking. It used to be great ~2013/14.

    34. Correct-Junket-1346 on

      A massive shame because I know more than a few people who drink their beers, so tragic mismanagement must be at play

    35. Scozzese9 on

      Brewdog were first to successfully mass market and sell craft beer. The beer itself was fine, nothing special. In the time since hundreds of great alternatives have popped up.

      Plus James is a cunt and I’d never buy one of their mid tasting beers if he was involved.

    36. sylanar on

      I dont care for their beer, but I like their restaurants.

      It’s the only decent place to get a burger in our town, it will be a shame if that goes. They’re always nice family friendly restaurants as well.