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    Tesla Sales Down 55% in UK, 58% in Spain, 59% in Germany, 81% in Netherlands, 93% in Norway vs. 2024
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    Tesla Sales Down 55% in UK, 58% in Spain, 59% in Germany, 81% in Netherlands, 93% in Norway vs. 2024

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    39 Comments

    1. Wagamaga on

      I recently looked into Tesla’s January sales in 12 European markets, and the results were not pretty. Overall, across those 12 markets, Tesla’s sales were down 23%. However, one reader pointed out that it could be much more interesting going back two, three, or even four years. So, that’s what I’ve done today. However, for the most part, I’m focusing on looking back two years. Going further back, I lacked some data. Comparing to two years ago seemed ideal in multiple regards. Let’s dive in.

      Tesla Sales Trends in 13 Countries
      UK
      January 2024 — 1,591
      January 2025 — 1,450
      January 2026 — 714
      55% drop from 2024 to 2026

      Compared to January 2024, Tesla’s sales in the UK this January were 55% lower. That’s a massive drop in sales — especially if one recalls that Tesla was supposed to be achieving 50% growth a year, on average, this decade. But what about other markets? Perhaps the UK is presenting unique challenges to Tesla.

      Germany
      January 2022 — 419
      January 2023 — 4,241
      January 2024 — 3,152
      January 2025 — 1,277
      January 2026 — 1,301
      59% drop from 2024 to 2026, 69% drop from 2023 to 2026
      Well, looking at Germany, an even bigger and more important market, the trend is even worse. Tesla’s January sales were down 59% this year compared to 2024, and down 69% compared to 2023. Surely, this is as bad as things will get for the company, though. And remember that Elon Musk got very involved in politics in the UK and Germany, pushing an extreme right-wing agenda in those countries. Perhaps that made the story in the UK and Germany especially bad.

      Netherlands
      January 2023 — 592
      January 2024 — 1,619
      January 2025 — 927
      January 2026 — 303
      81% drop from 2024 to 2026
      Or the issue is broader…. As we can see here, in the Netherlands, Tesla’s sales were down 81% in January compared to January 2024! Yikes. (Compared to January 2023, at least, they were down “only” 49%.)

      Norway
      January 2022 — 47
      January 2023 — 21
      January 2024 — 1,108
      January 2025 — 687
      January 2026 — 83
      93% drop from 2024 to 2026
      In Norway, Tesla’s sales drop climbed even higher! Down 93% compared to 2024, at last, we will not find another country where sales dropped more. To be fair, though, January 2024 stood out as a truly unusual sales month and January 2026 deliveries were actually up compared to January 2022 and January 2023.

    3. Duanedoberman on

      Good to see.

      In my UK city, Tesla opened its first dealership about 9 months ago.

      Tumbleweed, carpark is empty and there appears to be no one about in the building.

    7. Adorable-Database187 on

      Woohoo

      We’re doing our part.

      >Netherlands

      >January 2023 — 592

      >January 2024 — 1,619

      >January 2025 — 927

      >January 2026 — 303

      >81% drop from 2024 to 2026

      >Or the issue is broader…. As we can see here, in the Netherlands, Tesla’s sales were down 81% in January compared to January 2024! Yikes. (Compared to January 2023, at least, they were down “only” 49%.)

    8. Gulliveig on

      Even Norway, where four out of five garages have such a vehicle, is now giving up on TSLA? Cool.

      Btw, the TSLA share currently approaches a PER of 400: [https://public.com/stocks/tsla/pe-ratio](https://public.com/stocks/tsla/pe-ratio)

      For non-fintech folks: The Price Earning Ratio reflects, how many years of recent company earnings are needed to justify the current stock price. In this case: 400 years 😉

      Even Nvidia has a PER of “just” 45.

    10. Lofteed on

      rage baiting is keeping relevant the worst that humanity has to offer
      tesla is still in the news only to milk those sweet sweet musk rage clicks

      no other company decline has ever been reported for 1 years straight like this

    11. StrangerConscious637 on

      We Europeans don’t like Nazi-cars like Tesla.

      Their CEO is a fanatic Nazi supporting the fascist orange monkey in office.

      No thanks.

    15. AnaphoricReference on

      This doesn’t include second-hand sales, right?

      What I see in my own environment is mainly a clear social status change of Tesla. I have seen people I know dump them because they don’t want to be seen in them, but others apparently pick them up as a second-hand bargain.

    20. xdr01 on

      Toxic brand, old cars and competitors build way better cars.

      I get a feeling that Nazi pedophile are not well liked in Europe.

    22. Dear-Answer-525 on

      Sure that the end of government aids to EV purchasing and the flood of the market with Chinese EV’s has nothing to do with it

    23. Robinsonirish on

      Sweden isn’t mentioned because sales are up 25%, last time I checked. Importantly, sales dropped by -65%(I think?) last year, with price slashing it’s not surprising it went up a little again.

      Still down a lot, maybe someone has the exact numbers, I’m going off memory, I don’t have time to find them right now.

      https://imgur.com/a/ce2oZye

    24. ImprovementThat2403 on

      We were in the market for a new EV in the UK, previously I would have considered Tesla but we went with a Renault instead, I’m alright for a car made by a company lead by a Nazi.

    29. MattSzaszko on

      Whenever I see a Tesla driving or sitting in a driveway, I judge the person. 

      This goes much harder for people who own a latest gen Model S. Like, if you got that kind of money to spend, and you chose to spend it that way, even if it was the best deal, it still doesn’t absolve you of your moral bankruptcy.

    30. tonnuminat on

      I know this is an anti-Musk circle jerk, but those number don’t really mean that much. Teslas main markets are the US and China with each about 600k sold vehicles.

    33. luscious_lobster on

      And for all you Tesla stock-holders: This was entirely avoidable. It’s all due to your dear leader saying he’s against NATO on Twitter.

    34. 9zer on

      So when the other side lies and manipulates the data it’s wrong but as long as supports our point of view it’s acceptable?

    35. M192837465 on

      The reason for the massive drop in Norway is not our superior morals, but sadly only because of new import taxes coming into effect on january 1. 2026 leading to a massive rush to import cars before the new year. 
      Look at the numbers for the year overall and the stats are not affected this way … 

    37. Dd_8630 on

      How much of that is natural saturation of the market, vs customers being won by competitors, vs animosity towards Tesla specifically?

    39. zeyore on

      Tesla could change its tune, and invent the perfect car tomorrow and I would still never buy anything from them for the rest of my life.

      fuck Tesla