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  1. Yeah, she’s scrolling her phone to represent what childhood looks like these days. Apparently it’s meant to be a message to get kids more active, but it’s not particularly clear in that regard. I guess it’s a “do you really want your youth to look like this?” message that will remind kids looking at it that signs are boring and screens are fun.

  2. WitchyKitteh on

    “Melbourne’s iconic “Skipping Girl” (Little Audrey) sign is temporarily replaced by a “Scrolling Girl” figure for eight days in April 2026 to fight teen screen time addiction. The campaign highlights that teens spend roughly three hours daily on screens instead of exercising. The initiative, supported by Dairy Farmers, encourages physical activity over social media use.”

  3. Advertising campaign for Dairy Farmers. Scrolling girl vinegar. Part of trying to get kids active.

  4. Today I was walking to a meeting near the skipping girl location and a large group of people were standing on the tram line skipping. I am really curious as to why.