It’s amazing how Hartwall has fumbled the ball with Lonkero. Took three Finnish marketing minded guys and less than 10 years to make Lonkero a thing in North America and eventually it made them filthy rich. Hartwall has been sitting on this brand since the 1950’s and done absolutely f-all trying to grow it to an international thing.
Long story short don’t expect to see this in Vinmonopolet any time soon or ever if it’s down to Hartwall.
Pet_Velvet on
We really just put gin in soda and the whole world went “no way” 😭
Previous-Pangolin-60 on
I’ve been wondering why is there snow capped mountains on the logo, since we don’t own any (only prehistoric mountains turned into hills/fells). Wish we could purchase Ráisduottarháld!
3 Comments
It’s amazing how Hartwall has fumbled the ball with Lonkero. Took three Finnish marketing minded guys and less than 10 years to make Lonkero a thing in North America and eventually it made them filthy rich. Hartwall has been sitting on this brand since the 1950’s and done absolutely f-all trying to grow it to an international thing.
Long story short don’t expect to see this in Vinmonopolet any time soon or ever if it’s down to Hartwall.
We really just put gin in soda and the whole world went “no way” 😭
I’ve been wondering why is there snow capped mountains on the logo, since we don’t own any (only prehistoric mountains turned into hills/fells). Wish we could purchase Ráisduottarháld!