A 72-year old security guard working the night shift at Shinjuku station is responsible for the design of Nike’s new Shinjuku store. Noticing how lost passengers got in the station, he began drawing and coloring signs for extra directions without permission, and the designs caught on.

A 72-year old security guard working the night shift at Shinjuku station is responsible for the design of Nike’s new Shinjuku store. Noticing how lost passengers got in the station, he began drawing and coloring signs for extra directions without permission, and the designs caught on.

https://www.asahi.com/ajw/articles/16534412