Share Facebook Twitter LinkedIn Pinterest Bluesky Threads Seen at Woolworths, couldn’t find a brand name on it at all Posted by Successful-Quote1464
LimpCar8633 on May 23, 2026 10:31 am you will eat your generic cream cheese and you will like it! 
HippoIllustrious2389 on May 23, 2026 10:45 am They also sell large blocks of cheese, I think it’s cheddar, in this same style of non-branded packaging
RobGrey03 on May 23, 2026 10:47 am Aussie made, 95%+ Aussie ingredients. That’s all the nice packaging I need, I’d buy that in a heartbeat.
Muthro on May 23, 2026 10:49 am I would be okay with everything being like this. Minimalism in food packaging seems god tier imo. I ain’t paying for no fancy ink.
nicknolastname1 on May 23, 2026 10:49 am It’s pretty much Philadelphia cream cheese. Same packaging and almost identical ingredients and nutritional info.
featherknight13 on May 23, 2026 10:56 am It’s giving cigarette plain packaging. Is someone trying to convince us dairy is going to kill us?
Sly-Ambition-2956 on May 23, 2026 10:58 am WOOLIES CREAM CHEESE IS PEOPLE! 
Fr33_load3r on May 23, 2026 11:02 am Reminds me of the movie ‘The Host’ and the supermarket with all the generic items
nufan86 on May 23, 2026 11:07 am Older people will remember stuff like this. Same as Franklins back in the day.
waluigis_shrink on May 23, 2026 11:07 am I love how examples of socialist dystopia are always actual examples of capitalist dystopia
dirtyhairymess on May 23, 2026 11:14 am Woolworths have a whole range of these. They’re called White Label and they’re actually better than some of the other cheapo cheeses out there.
Daddyssillypuppy on May 23, 2026 11:23 am The picture on woolworths shows it comes from Mondelez international, located in South Australia
Stevenwave on May 23, 2026 11:27 am I mean, I assume no branding simply means it’s homebrand. I don’t find that dystopian. If anything it’s an overall positive if less energy and resources are being spent on eye-catching packaging.
Caro_is_Amazing on May 23, 2026 11:28 am How much was it? Significantly cheaper than the branded products?
AdPure5645 on May 23, 2026 11:39 am Yes! I’ve waited so long for a brand to do this either ironically/aesthetics or for eco reasons. But I’ll take actually poverty I guess!
Lukexxxi on May 23, 2026 11:43 am The brand is called ‘White Label’. They also do a few varieties in grated/sliced/block cheese.
27E18 on May 23, 2026 11:54 am * What you’re buying: Cream Cheese * How much you’re buying: 250g * What’s in the thing you’re buying: Has to be there somewhere legally Seems like everything that matters is there, 2 bits of useless info can’t be worse than 10 bits of useless info and a pic of some cows.
ivene-adlev on May 23, 2026 12:03 pm Definitely a niche reference but it reminds me of the Store from the movie *The Host* lol. Everything in generic yellow tins. https://preview.redd.it/cgt0qxygnv2h1.jpeg?width=2858&format=pjpg&auto=webp&s=725c411e0bdd45b3bacab39dcbc3036e807de9f3
Super_Saiyan_Ginger on May 23, 2026 12:18 pm Ill take nameless and cheap with all the important information over branded with marketing wank and an upcharge in a heartbeat
SirDalavar on May 23, 2026 12:21 pm https://preview.redd.it/q72o0fwtqv2h1.png?width=507&format=png&auto=webp&s=9559cf989610f212a3b50093d7fefe32f2e80d11
thomas595920 on May 23, 2026 1:12 pm It’s called ‘white label’, I haven’t checked other comments to see if someone has already told you. I love it and want everything to be ‘white label’
35 Comments
you will eat your generic cream cheese and you will like it!

Too young to remember Home Brand/Black & Gold/No Frills hey?
Looks like Dharma Cream Cheese.
I dig this
They also sell large blocks of cheese, I think it’s cheddar, in this same style of non-branded packaging
Aussie made, 95%+ Aussie ingredients. That’s all the nice packaging I need, I’d buy that in a heartbeat.
is this because coloured ink getting expensive
I would be okay with everything being like this. Minimalism in food packaging seems god tier imo. I ain’t paying for no fancy ink.
It’s pretty much Philadelphia cream cheese. Same packaging and almost identical ingredients and nutritional info.
If it’s not there brand staff don’t save 10% on it
It’s giving cigarette plain packaging. Is someone trying to convince us dairy is going to kill us?
WOOLIES CREAM CHEESE IS PEOPLE!

Reminds me of the movie ‘The Host’ and the supermarket with all the generic items
I mean it does say no artificial colours.
Older people will remember stuff like this.
Same as Franklins back in the day.
I love how examples of socialist dystopia are always actual examples of capitalist dystopia
Woolies?
Woolworths have a whole range of these. They’re called White Label and they’re actually better than some of the other cheapo cheeses out there.
dystopia is when no brand
The picture on woolworths shows it comes from Mondelez international, located in South Australia
I mean, I assume no branding simply means it’s homebrand. I don’t find that dystopian.
If anything it’s an overall positive if less energy and resources are being spent on eye-catching packaging.
How much was it? Significantly cheaper than the branded products?
Looks like the old No Frills packaging
Yes! I’ve waited so long for a brand to do this either ironically/aesthetics or for eco reasons. But I’ll take actually poverty I guess!
The brand is called ‘White Label’. They also do a few varieties in grated/sliced/block cheese.
* What you’re buying: Cream Cheese
* How much you’re buying: 250g
* What’s in the thing you’re buying: Has to be there somewhere legally
Seems like everything that matters is there, 2 bits of useless info can’t be worse than 10 bits of useless info and a pic of some cows.
This is a good thing though.
Definitely a niche reference but it reminds me of the Store from the movie *The Host* lol. Everything in generic yellow tins.
https://preview.redd.it/cgt0qxygnv2h1.jpeg?width=2858&format=pjpg&auto=webp&s=725c411e0bdd45b3bacab39dcbc3036e807de9f3
Ill take nameless and cheap with all the important information over branded with marketing wank and an upcharge in a heartbeat
https://i.redd.it/ifwou0gaqv2h1.gif
https://preview.redd.it/q72o0fwtqv2h1.png?width=507&format=png&auto=webp&s=9559cf989610f212a3b50093d7fefe32f2e80d11
*Utopian* cream cheese
It’s called ‘white label’, I haven’t checked other comments to see if someone has already told you. I love it and want everything to be ‘white label’

i tried this. not bad. it is indeed cream cheese.