How a Starbucks marketing stunt spiralled into mass boycotts in South Korea

I mean.. like this whole thing is so stupid. We’re talking 대기업 level marketing teams and they’ve not known that..? It was a mistake? Even if it were mistake, of all ppl “marketing” ppl should’ve known better than that.

And the half-ass apology from the owner, politicians rallying up supporters… what a fucking shit show.

I don’t get this mistake. Obviously, if you’re not from Gwangju, you’re not going to focus as much on 5/18, but pretty much all Koreans have been taught about 5/18. So how on Earth did that get through without proper thought?