The Three-Faced Interface:The evolution of corporate personhood in the age of AI

Corporate personhood gives a group of people the means to act as if they were a *single person*, but this has always been understood to be an artificial ‘legal person’, rather than a warm-blooded ‘natural person’. These corporations would traditionally also have a public face – the brand, logo, branches, stores etc – that acted as an *interface* between the people who worked there and the public. This article argues that corporations are in the process of reskinning that face, and changing the pronouns of corporate personhood in the process. Personalised pages use the term ‘my’, as if you owned the interface, AI chatbots us ‘I’, as if they were natural persons rather than legal persons. The question is whether the corporation can fully cloak legal personhood in the image of natural personhood in future