See title. In sydney there are 11 AM/FM radio stations, i recorded each of them simultaneously and then classified the time between ad, talking and music.
For some stations, almost a quarter of the time is filled with ads and only 50% of time with music. For other, almost 80% of the time is music.
Also, in sydney, 2x more likely to experience an ad 5-10 minutes prior to the top of the hour then around it.
Another insight was that AM/FM have different ad "playbooks". The FM music stations dump their ads in clusters. You cop a couple of ads back to back, then get a decent run of music, then another cluster. The AM stations like 2GB space them out evenly instead, one break at a time, pretty much like clockwork.
Posted by AFL_gains
2 Comments
Triple J 💪. Never been to Sydney but I know the stain somehow because The avalanches used to play dj sets on there.
Triple J and ABC are taxpayer funded presumably, is ABC primarily news/talk radio or does it present itself as a music station?
Did you count self promotion for for eg: other shows on the station or outside events they are involved with as adverts?