Steven Bartlett Huel and Zoe adverts banned by ASA
https://www.bbc.co.uk/news/articles/c0rwz5xkrg8o
Posted by ClassicFlavour
Steven Bartlett Huel and Zoe adverts banned by ASA
https://www.bbc.co.uk/news/articles/c0rwz5xkrg8o
Posted by ClassicFlavour
12 Comments
If their products are that good then they should be able to get people who don’t have investments in the company to give them testimonials? Right?
When I saw this guy promoting Fiverr and how he got lots of his project work done by people on that platform it was just another way of proving to me that the Rich are simply devaluing everything we do to keep them rich.
Something about him rubs me the wrong way. But I can’t put my finger on it. It’s not a personal thing.
Serial grifter continues to grift serially more at 10
This has nothing to do with the products, for those not reading the article:
> The businessman, who’s also one of the dragons on the BBC’s Dragon’s Den, promoted products for Huel and Zoe without making clear he has business interests in both companies.
> The Advertising Standards Authority (ASA) said the ads, seen on Facebook in February, could be mistaken for an independent review and therefore mislead consumers
I’ve actually met him about 6 years ago before he blew up but was still giving talks at conferences. He seemed like a nice guy and I got a picture with him.
His story was that he got in early running Facebook pages like “Harry Potter fans” or ” I love football” ( totally made those up but those types of generic Facebook pages that were all the rage in the early 2010s) and was able to get a large group of the admins together and somehow managed to turn this into a media company.
He capitalised on the idea/ concept well but has become a bit insufferable with the diary of a ceo stuff.
Took the ASA long enough. They’ve been running the “this Huel product is probably the best I’ve tried…” digital campaign for months.
Couldn’t have happened to a more vaguely untrustworthy guy
Good. I’m not sure if it is actually good or not, I just don’t like him for reasons I can’t put my finger on. I saw his name at Heathrow airport the other day and under my breath muttered “oh fuck off”. I’m conceptually aware of the guy but couldn’t tell you anything about him and yet his brand just seems to be everywhere.
I listen to him from time to time. He invites all kind of people from business, health, technology, education etc. , therefore you hear about everything, but if you want to get more in details on a specific subject his podcast is not necessary the best one. Also sometimes I am surprised by the lack of basic knowledge in certain area, but I am not sure if this is real or simply acting in order to sympathize with the potential lack of knowledge of his audiences. In addition the frequency of the podcast is one of the highest in the market, so he is practically doing like carpet bombing in podcasting, and therefore he reached 7 million subscribers on YouTube, though I am not sure if per podcast is having so many. I would say that he know how to listen, when to shut up, when to speak and how to put question. In the rest I cannot make any judgements as long as I am not sure that he is major in a certain profession or activity – I did not find anything on his LinkedIn profile – except maybe how to launch an on-line businesses about something and it seems that he is doing pretty well financially.
He’s basically what every try-hard ‘LinkedIn Lunatic’ aspires to be.
Having said that I have enjoyed a couple of his podcasts and he appears to be a likable guy – which I guess is a big part of his success.
>The ASA says it received two complaints that it wasn’t clear from the advert that he had a commercial interest in the company.
Is his entire public presence not built on him being the Huel CEO? I think he’s a bit of a tit, but what’s misleading about it? You either don’t know/care who he is, or you do because you are aware he has a commercial interest in the product.