Ford Patents In-Car System That Eavesdrops So It Can Play You Ads

Ford has patented a system that, per the filing, would use several different sources of information to customize ad content to play in your car. One such information stream that this hypothetical system would use to determine what sort of ads to serve could be could be the voice commands you’ve given to the car. It could also identify your voice and recognize you and your ad preferences, and those of your passengers. Finally, it could listen to your conversations and determine if it’s better to serve you a visual ad while you’re talking, or an audio ad when there’s a lull in the conversation.

I feel like Ford is looking at a list of things that would make me and all my friends never consider buying them again, and saying “yeah, lets’ do that”. Speed monitoring and slowing the car down, eavesdropping….fuck that.