Coop is getting serious in the rice dispute and replacing “Ben’s Original” with “Tom’s Best” |
The retailer and Mars were unable to reach an agreement in price discussions. As a result, Coop removed the US manufacturer’s products from its shelves. Now it is replacing them with their own brand.
https://www.watson.ch/wirtschaft/coop/698080885-coop-ersetzt-ben-s-original-durch-eigenmarke-tom-s-best-die-gruende
Posted by BezugssystemCH1903
8 Comments
Small supermarket chain from a tiny country tries to tell a multinational conglomerate anything.
Obviously they weren’t going to come to an agreement
«Wenn der Lieferant nicht nachweisen kann, wieso etwas teurer wird, sehen wir keinen Grund dazu, mehr zu bezahlen.»
Interesting standpoint from a Coop executive. A lot of stuff became more expensive without any significant change or better quality. I guess they only see it like this when it affects themselves.
So just to be clear. They took a brand featuring a man of African heritage called “Uncle Ben’s” and changed the Ben to Tom.
So now we have Uncle Tom’s rice.
Do Europeans not understand what that means?
I’m disappointed that it wasn’t branded “Hans’ beste” or “Jurg’s liebstes”.
I hope they have a version with bags. Uncle Ben’s was the only one to offer it.
So Coop created a *new* and additional store brand for rice, despite they already have like three different store brands for rice (Prix Garantie, Qualite & Prix, Naturaplan)?
Why is that? So that people don’t go and just buy one of the cheaper store brands like they could have done all along?
Or is “Tom’s” simply a rebranding of the “Quality & Prix” store brand that has always been there?
You want a good rice go to the asian shop and buy 5kg bag that costs fraction and tastes much better
Same reason Migros removed “excelcat” cat food for a while, also owned by Mars.