Full-fat milk sales rise as UK’s appetite for low-calorie options cools
https://www.theguardian.com/business/2025/feb/01/full-fat-milk-sales-rise-uk-shoppers-leave-low-calorie-options?utm_source=dlvr.it&utm_medium=bluesky&CMP=bsky_gu
Posted by zeros3ss
31 Comments
The war against entirely all too tasty fat is finally over it seems.
I’m convinced that this rise is driven entirely by my toddler.
Only need half as much full fat milk in my coffee vs semi skimmed. Cheaper
Drank semi skimmed my entire life until I had a kid when the advice as the time (I think it’s changed to accommodate semi skimmed now) was full fat for little ones. I ain’t never going back from full fat. Everything else is just white water.
Take whole milk and simply add water—now you have skimmed milk.
People seem to think full fat milk as it’s been named when it’s actually ‘whole milk’ is full of fat when it’s not, it’s actually low fat, about 5% but because people have started calling it ‘full fat’ it gets a bad rep
I’ve used whole milk for a long time for its calcium benefits, and I’m not overweight, go figure
Or perhaps people who cared about the health issues now drink oak milk
Good; fucking skimmed milk..may as well have water on my fucking Weetabix.
One of my very few weekly shopping indulgences is organic milk. It definitely tastes better than the non=-organic alternative.
This is because my fiancée has an espresso machine and blue milk makes better lattes
I drink semi-skimmed, or if I’m trying to lose weight and be in a calorie deficit skimmed or no sugar added almond milk (found one just 15 cal per 100ml).
Yes whole milk tastes nicer but swapping it out for lower calorie alternatives seems a choice for me that works when trying to lose weight.
You also have to bear in mind that many of the health effects blamed on fats in food are actually attributed to sugar. I think this may be behind some of the shift, since fats in food are good to a point and sugar, while it makes things taste better, ultimately cause a lot more harm
When the world went semi, I took more Jersey full cream milk for tea and muesli. I’d rather a little of what makes me smile 😀
Perhaps the masses have woken up to the fact that full fat is healthier.
Calling it full fat is the problem that caused a lot of people to turn away from it. It’s often around 3.5% fat, with semi skimmed around 2%, that’s not a huge difference in fat level, but a huge difference in taste. And not only that, it’s better for you in most cases.
I used to go through an insane amount of milk because I drink a concerning amount of cups of tea throughout the day (7+ cups).
I’ve recently moved into herbal and black teas to try and lose weight, and my milk consumption has gone down enough that I only go through 2 pints of green milk a fortnight.
I bought blue milk for my daughter when she was a toddler, but I found it incredibly rich.
Before covid inflation, I was making shopping choices based on getting as few calories per how filling something was as possible. Since covid inflation I’m calculating how many calories I can get per £.
The nutrients and vitamins in milk are fat soluble. Meaning the more fatty your milk, the better it is for you.
Luvs me cuntry
Luvs me nige
Luvs me full fat milk
End off.
Of course it could rise . If only 3 people were buying it and now 4 are. Thats your rise. Milk marketing board are desperate.
Sometimes you don’t have a “choice” regarding drinking full-fat or semi-skimmed or skimmed milk.
Diabetics, people with high LDL cholesterol… those have to drink non full-fat milk.
So it’s not always about “appetite”, but about healthy options.
Am I correct in thinking that full fat milk isn’t as good for you as it has less calcium than semi skimmed?
When you actually weigh up the difference in calories between full fat, semi-skimmed and skimmed, it really doesn’t add up to much unless you’re a fan of knocking back big glasses of milk on the regular.
I put it on cereal two days a week (usually skip breakfast during the week) and in tea and coffee. So I’ll gladly go for the option that’s actually tastier and richer.
Noooo, just the post COVID toddlers coming off formula/BM. My house accounts for at least 20% increase 😂
The rise of home baristas with their fancy coffee machines is to blame. You get a better microfoam texture from whole milk than you do semi.
My mum has been a green milk household since forever, everyone told her that blue milk was the devil.
The minute I moved out, I haven’t had any milk other than almond (God it goes nice in a coffee) and whole milk.
So in my personal experience, this tracks!
Finally. Naturally occurring fats that are not processed are food for you.
I despised low fat milk since I worked in a coffee shop. When low fat or not fat milk would go off it was horrendous, the stink coming from it was otherworldly.
It’s the only milk I ever buy because low fat milk tastes like water and disappointment.
I see “fat free” and “sugar free” plastered over something, I know it’s over processed and packed full of chemicals, so I almost always end up going for a full fat option.
Full fat milk is still 96% fat free, so telling people that skimmed milk would have a major impact on anything always felt like a bullshit, anyway.
I’m a weirdo that prefers skimmed and hates blue milk (raised with the red stuff in the house so used to it, also don’t particularly like creamy rich stuff, skimmed takes the edge off the bitterness in tea/coffee without tasting ‘milky’ and that’s what I’m after).
Hope places don’t stop selling it.