“Struggling” might not be the right word when it’s still billions of profit
s4lt3d on
I don’t think they don’t need a new product. Not everything needs to be better all the time. They need to just keep what they have from being shitty and lower the price for a few years. It’s the one thing I like about the iPhone. It’s not going to change. No one asked for or wanted AI on the phone btw.
mr_ji on
The highest revenue ever over the last four years doesn’t look like struggling to me.
RaggleFraggle_ on
The M1 Macs were beyond amazing, people are refusing to even look at new Macs until there’s a noticeable difference (remove the notch).
-M1 Macbook Pro user
[deleted] on
[deleted]
RodneyRuxin18 on
They are not suffering, but this does make sense. The last couple iPhones have been essentially the exact same and the gains in performance minimal. An iPhone 14 Pro isn’t that far off from a 16 Pro, so I’m sure convincing people to upgrade is becoming more challenging.
I have been tempted to pick up a MacBook Pro M4 Pro but my M1 MacBook Pro is still plenty good enough. I think especially with Macs they almost shot themselves in the foot with the M chis because they are damn good and upgrades aren’t really necessary for the vast majority of people until the machine breaks entirely.
eatingpotatochips on
The Mac sales isn’t surprising. The pandemic drove laptop sales as people went to remote work. Also, Apple Silicon was introduced in 2020, so as the performance and compatibility issues were ironed out, people made the switch off Intel-based systems. Would be surprised if any laptop maker had revenue in 2023 and 2024 as strong as 2022.
Honestly, these charts are a bit misleading, since the y-axis scales are different, making it difficult to compare the relative losses across categories. A decline in iPad sales isn’t as significant as a decline in iPhone sales, since iPhone revenue is nearly an order of magnitude greater than iPad revenue.
prangalito on
I don’t know if the author doesn’t like Apple or just didn’t do any research. You can see a similar trend with both Samsung and Xiaomi, who have the second and third highest smartphone market share
punarob on
I know I’m spending less since Tim Apple gave Trump a million dollars, maybe hoping for a better spot in the camps or something
Beaver_Tuxedo on
They release the same products every year.
FatCat_85 on
But you can’t grow double digits year after year indefinitely. Apple is a mature company
rnk6670 on
This is the problem with American capitalism. Sustainably profitable company is not good enough. It has to grow quarter over quarter over quarter forever. Of course that is ridiculous and so what ends up happening is what we’re all experiencing right now. When no more profits can be squeezed then they hurt the workers or they compromise the product or they make other decisions moral or otherwise to make sure they keep making money including just firing 10,000 people boom there goes the stocks and everybody’s happy again. Until next quarter at least. What a stupid system.
oandakid718 on
The only real innovation of their in the past few years was the M1 chip, which spawned the subsequent released of the M-variant, and they have all been dominant in the laptop space.
All of their other products have no relatively new innovation or features that are driving consumers to buy Apple in a dominating fashion. More and more people care less about ‘blue text’ and I see a lot of people switching over to Android if they are paying $1k+ for a new phone.
luck_incoming on
Not gonna buy Apple – it’s a US product .. just throwing this in here — Americans do not know what they have brought on themselves … be careful what u wish for ..
twarr1 on
Apple seems to have abandoned the iPad. My iPhone and Apple Watch are like co-joined twins. But my iPad might as well be Android.
ItsAProdigalReturn on
With how much each of these categories have been stagnating due to how well they’re built/long they last, I genuinely believe the Vision Pro is a solid play. The biggest issues with it are it needs more software and it needs to be cheaper. Hopefully both of these get addressed in the next one.
panthereal on
Oh no! People’s rate of buying tech went back down to slightly higher than pre-pandemic levels once the pandemic stopped! Time to shut the company down.
mvandenh on
They do the minute they leave the box…
Alohagrown on
Probably because too many people are spending all their money on groceries, 7% mortgages, and 29% apr on their credit card debt.
Itisd on
TIL 280 Billion dollars per year in sales is “struggling”
Bob_Spud on
**For the average user,** computer and phone speeds are no longer that important, the quality of phone cameras are about what is required for a point/click experience.
Apple’s peripheral device data link speeds and fast charging needs to be worked on – a bit slow.
Designs are now just incremental improvements for the average user doesn’t really care about. its not just Apple but in most phones and laptops.
iheartgme on
You’re missing the new thing – subscription revenue
dirtyword on
“Apples product lines are struggling”
Charts depicting 290 billion in revenue.
Ok
UberWidget on
I still regret not loading up on Apple shares in the early 90s. Back then, the “experts” were constantly predicting the company would fold in 6 months. However, it was obvious Apple’s products were better than Microsoft’s products and that Apple had a vision.
DivineBladeOfSilver on
Apple has had an amazing run, but realistically Apple fans need to calm down and be realistic. No company in the world can innovate and increase sales/revenue yearly in perpetuity. It just isn’t realistic. It doesn’t mean Apple is dead either. The company clearly just needs more time and effort to give consumers reasons to buy new products yearly or at least more often. Struggle is good long term because it is going to push them to innovate and do more. A big part of the reason they have become stagnant in revenue/sales growth is largely because they kept growing with marginal yearly upgrades and consumers permitted that. Also, to top it off we are in more economically challenging times and Apple products have such high quality that people feel less of a need to upgrade now. Apple is certainly working on how to get around this but people need to relax
Dawzy on
I think it’s more, investors are struggling to see even greater year on year short term growth.
I could’ve bought a new Mac with the Apple chip in 2022 and be as happy as a pig in shit with it to this date. Planning to buy more Apple products in the future but not every year because the product they have made is so good I don’t need to upgrade for years.
The iPhone… well I’m still extremely happy with mine and will buy another but the innovation hasn’t grown enough where I can justify it.
I will still continue to buy Apple products (iPhone, MacBook, AirPods etc) but their products are of such a high quality (and price) I don’t need to buy a new major product every year, two or even three years.
I think the chart is an investor problem where there is supposed to be constant growth at all costs, not a “consumers are unhappy with Apple problem”.
26 Comments
“Struggling” might not be the right word when it’s still billions of profit
I don’t think they don’t need a new product. Not everything needs to be better all the time. They need to just keep what they have from being shitty and lower the price for a few years. It’s the one thing I like about the iPhone. It’s not going to change. No one asked for or wanted AI on the phone btw.
The highest revenue ever over the last four years doesn’t look like struggling to me.
The M1 Macs were beyond amazing, people are refusing to even look at new Macs until there’s a noticeable difference (remove the notch).
-M1 Macbook Pro user
[deleted]
They are not suffering, but this does make sense. The last couple iPhones have been essentially the exact same and the gains in performance minimal. An iPhone 14 Pro isn’t that far off from a 16 Pro, so I’m sure convincing people to upgrade is becoming more challenging.
I have been tempted to pick up a MacBook Pro M4 Pro but my M1 MacBook Pro is still plenty good enough. I think especially with Macs they almost shot themselves in the foot with the M chis because they are damn good and upgrades aren’t really necessary for the vast majority of people until the machine breaks entirely.
The Mac sales isn’t surprising. The pandemic drove laptop sales as people went to remote work. Also, Apple Silicon was introduced in 2020, so as the performance and compatibility issues were ironed out, people made the switch off Intel-based systems. Would be surprised if any laptop maker had revenue in 2023 and 2024 as strong as 2022.
Honestly, these charts are a bit misleading, since the y-axis scales are different, making it difficult to compare the relative losses across categories. A decline in iPad sales isn’t as significant as a decline in iPhone sales, since iPhone revenue is nearly an order of magnitude greater than iPad revenue.
I don’t know if the author doesn’t like Apple or just didn’t do any research. You can see a similar trend with both Samsung and Xiaomi, who have the second and third highest smartphone market share
I know I’m spending less since Tim Apple gave Trump a million dollars, maybe hoping for a better spot in the camps or something
They release the same products every year.
But you can’t grow double digits year after year indefinitely. Apple is a mature company
This is the problem with American capitalism. Sustainably profitable company is not good enough. It has to grow quarter over quarter over quarter forever. Of course that is ridiculous and so what ends up happening is what we’re all experiencing right now. When no more profits can be squeezed then they hurt the workers or they compromise the product or they make other decisions moral or otherwise to make sure they keep making money including just firing 10,000 people boom there goes the stocks and everybody’s happy again. Until next quarter at least. What a stupid system.
The only real innovation of their in the past few years was the M1 chip, which spawned the subsequent released of the M-variant, and they have all been dominant in the laptop space.
All of their other products have no relatively new innovation or features that are driving consumers to buy Apple in a dominating fashion. More and more people care less about ‘blue text’ and I see a lot of people switching over to Android if they are paying $1k+ for a new phone.
Not gonna buy Apple – it’s a US product .. just throwing this in here — Americans do not know what they have brought on themselves … be careful what u wish for ..
Apple seems to have abandoned the iPad. My iPhone and Apple Watch are like co-joined twins. But my iPad might as well be Android.
With how much each of these categories have been stagnating due to how well they’re built/long they last, I genuinely believe the Vision Pro is a solid play. The biggest issues with it are it needs more software and it needs to be cheaper. Hopefully both of these get addressed in the next one.
Oh no! People’s rate of buying tech went back down to slightly higher than pre-pandemic levels once the pandemic stopped! Time to shut the company down.
They do the minute they leave the box…
Probably because too many people are spending all their money on groceries, 7% mortgages, and 29% apr on their credit card debt.
TIL 280 Billion dollars per year in sales is “struggling”
**For the average user,** computer and phone speeds are no longer that important, the quality of phone cameras are about what is required for a point/click experience.
Apple’s peripheral device data link speeds and fast charging needs to be worked on – a bit slow.
Designs are now just incremental improvements for the average user doesn’t really care about. its not just Apple but in most phones and laptops.
You’re missing the new thing – subscription revenue
“Apples product lines are struggling”
Charts depicting 290 billion in revenue.
Ok
I still regret not loading up on Apple shares in the early 90s. Back then, the “experts” were constantly predicting the company would fold in 6 months. However, it was obvious Apple’s products were better than Microsoft’s products and that Apple had a vision.
Apple has had an amazing run, but realistically Apple fans need to calm down and be realistic. No company in the world can innovate and increase sales/revenue yearly in perpetuity. It just isn’t realistic. It doesn’t mean Apple is dead either. The company clearly just needs more time and effort to give consumers reasons to buy new products yearly or at least more often. Struggle is good long term because it is going to push them to innovate and do more. A big part of the reason they have become stagnant in revenue/sales growth is largely because they kept growing with marginal yearly upgrades and consumers permitted that. Also, to top it off we are in more economically challenging times and Apple products have such high quality that people feel less of a need to upgrade now. Apple is certainly working on how to get around this but people need to relax
I think it’s more, investors are struggling to see even greater year on year short term growth.
I could’ve bought a new Mac with the Apple chip in 2022 and be as happy as a pig in shit with it to this date. Planning to buy more Apple products in the future but not every year because the product they have made is so good I don’t need to upgrade for years.
The iPhone… well I’m still extremely happy with mine and will buy another but the innovation hasn’t grown enough where I can justify it.
I will still continue to buy Apple products (iPhone, MacBook, AirPods etc) but their products are of such a high quality (and price) I don’t need to buy a new major product every year, two or even three years.
I think the chart is an investor problem where there is supposed to be constant growth at all costs, not a “consumers are unhappy with Apple problem”.