How is it not at least greater than the sum of the years before? Are they “unshipping” old phones?
KunashG on
Market is saturated. Everyone has a smartphone.
komanti123 on
Interesting, am I reading they have lost market share since the population is increasing (600 m since 2015 to 2023) and they are selling about the same amount?
hyakumanben on
Not surprising. I still use my iPhone 12 Pro, it’s good enough for my needs.
kopfgeldjagar on
If they basically never change, what’s the incentive to buy a bunch?
imacmadman22 on
I’m still using an iPhone 14, I don’t plan on replacing it for at least another year or more. I’ll probably replace the battery before I get another phone. I just don’t see the point in buying another phone if the one I have is working just fine.
the_mellojoe on
“stagnant” is kind of a weird word. “consistent” seems fitting, considering the profits Apple continues to make.
WhenThatBotlinePing on
Everybody already has a phone, and they don’t change much year to year.
yen223 on
This is why Apple is trying to make Apple TV and Apple Fitness and iCloud and all the other subscription services a thing.
museum_lifestyle on
Yes but the price is increasingly increasing.
ExtruDR on
There SHOULD be nothing wrong with this.
This is a wildly profitable product line for Apple, and one that they are marketing leaders of.
The problem with our current “system” is that stock value is the main metric of how a large business does, and most of these valuations depend on massive “growth.”
Apple “needs” to grow their business and every “miss” (like thr VR) thing is a problem for how the company’s management is assessed by investors/the stock market.
Now, they are doing a good job with iCloud and getting compelling refreshes out there, but the actual problem isn’t the iPhone, it is the “greed” of the market.
weeksahead on
Stagnant, or stable and sustainable?
buster_rhino on
You omitted sales prior to 2015 which show that year saw a huge uptick vs 2014 (169.2m). The full trend shows consistent and growing sales year over year with 2015 and the Covid years being outliers.
Spid1 on
How is the source Apple SEC filings when Apple don’t release sales numbers? They release a $ breakdown and that’s it. So it’s extrapolated from that but those surveys are rarely correct with Apple
ykoech on
But revenue per unit increased…
blueblurz94 on
lol figures the last iPhone I bought was the year with the lowest shipments of the past decade. Only year under 200 million
Upbeat-Tumbleweed876 on
My Iphone SE is as powerful as I’ll ever need a phone to be so will only replace when it finally dies. Most people don’t need super high end phones.
txa1265 on
This data needs context … because the Global Shipments over that same time period has gone from ~1.5 billion to ~1.1 billion.
Meaning that rather than ‘stagnant’ … Apple has INCREASED MARKET SHARE over the last decade from ~16% to ~24%
Brodie_C on
The free market says this is bad because it’s not increasing exponentially.
It’s not good to just be consistently at the same level of success.
faze_fazebook on
That is surprising in the sense that innovation has slowed down a lot so you’d expect these numbers to fall.
Nerkeilenemon on
That’s good for Apple. They’re the luxury phones. If everyone has an iPhone, it’s not luxury anymore.
Also, following the trial with Epic, they’re borderline risking having to allow external apps on iphones. So no, they really don’t want to sell more. Because another trial would force them to allow installing external app, meaning no more taxing 30% of all in-app purchases, meaning way less passive income for them.
DabuXian on
no surprise, I have an old iPhone 15 pro max, and have zero interest in 16. they barely changed anything.
JorisN on
They are selling consistently around 200 million of a high mark up product. How is this a bad thing?
witch_doc9 on
I mean, all things considered, the phone really hasn’t “changed” significantly since around that time.
AscendingAgain on
Almost like constant growth is not feasible in a competitive marketplace (good).
therinwhitten on
“Stagnant” at 231 MILLION Phones Sold /s
Good_Interaction_704 on
Wild how avging 200 mil units sold a year is stagnant. But agreed.
PandaCheese2016 on
Maybe Apple should try making a car next to expand their product line. /s
28 Comments
How is it not at least greater than the sum of the years before? Are they “unshipping” old phones?
Market is saturated. Everyone has a smartphone.
Interesting, am I reading they have lost market share since the population is increasing (600 m since 2015 to 2023) and they are selling about the same amount?
Not surprising. I still use my iPhone 12 Pro, it’s good enough for my needs.
If they basically never change, what’s the incentive to buy a bunch?
I’m still using an iPhone 14, I don’t plan on replacing it for at least another year or more. I’ll probably replace the battery before I get another phone. I just don’t see the point in buying another phone if the one I have is working just fine.
“stagnant” is kind of a weird word. “consistent” seems fitting, considering the profits Apple continues to make.
Everybody already has a phone, and they don’t change much year to year.
This is why Apple is trying to make Apple TV and Apple Fitness and iCloud and all the other subscription services a thing.
Yes but the price is increasingly increasing.
There SHOULD be nothing wrong with this.
This is a wildly profitable product line for Apple, and one that they are marketing leaders of.
The problem with our current “system” is that stock value is the main metric of how a large business does, and most of these valuations depend on massive “growth.”
Apple “needs” to grow their business and every “miss” (like thr VR) thing is a problem for how the company’s management is assessed by investors/the stock market.
Now, they are doing a good job with iCloud and getting compelling refreshes out there, but the actual problem isn’t the iPhone, it is the “greed” of the market.
Stagnant, or stable and sustainable?
You omitted sales prior to 2015 which show that year saw a huge uptick vs 2014 (169.2m). The full trend shows consistent and growing sales year over year with 2015 and the Covid years being outliers.
How is the source Apple SEC filings when Apple don’t release sales numbers? They release a $ breakdown and that’s it. So it’s extrapolated from that but those surveys are rarely correct with Apple
But revenue per unit increased…
lol figures the last iPhone I bought was the year with the lowest shipments of the past decade. Only year under 200 million
My Iphone SE is as powerful as I’ll ever need a phone to be so will only replace when it finally dies. Most people don’t need super high end phones.
This data needs context … because the Global Shipments over that same time period has gone from ~1.5 billion to ~1.1 billion.
Meaning that rather than ‘stagnant’ … Apple has INCREASED MARKET SHARE over the last decade from ~16% to ~24%
The free market says this is bad because it’s not increasing exponentially.
It’s not good to just be consistently at the same level of success.
That is surprising in the sense that innovation has slowed down a lot so you’d expect these numbers to fall.
That’s good for Apple. They’re the luxury phones. If everyone has an iPhone, it’s not luxury anymore.
Also, following the trial with Epic, they’re borderline risking having to allow external apps on iphones. So no, they really don’t want to sell more. Because another trial would force them to allow installing external app, meaning no more taxing 30% of all in-app purchases, meaning way less passive income for them.
no surprise, I have an old iPhone 15 pro max, and have zero interest in 16. they barely changed anything.
They are selling consistently around 200 million of a high mark up product. How is this a bad thing?
I mean, all things considered, the phone really hasn’t “changed” significantly since around that time.
Almost like constant growth is not feasible in a competitive marketplace (good).
“Stagnant” at 231 MILLION Phones Sold /s
Wild how avging 200 mil units sold a year is stagnant. But agreed.
Maybe Apple should try making a car next to expand their product line. /s