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    Actors Horrified as They Learn What Selling Their Faces as AI Actually Means
    Futurology

    Actors Horrified as They Learn What Selling Their Faces as AI Actually Means

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    16 Comments

    1. katxwoods on

      Submission statement: “From peddling snake oil on social media, to backing foreign coups. Some actors who were desperate to make a quick buck are now learning of the horrifying consequences of selling their likenesses to companies that use them in AI videos, [*Agence France-Presse* reports](https://www.japantimes.co.jp/business/2025/04/17/tech/ai-sale-regret/).

      South Korean actor Simon Lee, for example, found that his image was being used to promote “questionable health cures” on TikTok and Instagram. And the terms of his contract meant there was nothing he could do to get the videos removed.

      “If it was a nice advertisement, it would’ve been fine to me,” Lee told *AFP*. “But obviously it is such a scam.””

    2. katxwoods on

      You best start believing in sci fi stories, Miss Turner

      You’re in one.

    3. oooofukkkk on

      Great movie about this, The Congress. Best watched without seeing any trailers 

    4. Skagganauk on

      “Thank god they only used my face to make AI porn. I don’t think I could handle being accused of supporting another coup.”

    6. michael-65536 on

      Horrified? That something they sold to use however the buyer wants is used … however the buyer wants.

      Isn’t that what selling means?

      If only there was a way they could have known that a contracxt stipulating “broad, perpetual and irrevocable […] ownership or unrestricted rights to use a creator’s voice, image and likeness across any medium” meant what it said.

      They’re lucky there was no clause about leopards eating their face.

    7. rapax on

      It’s so cute that they still think anyone will have any say in what happens with their digital likeness for much longer.

      The days of any feasible sort of digital rights management are rapidly coming to an end.

    8. iDoMyOwnResearchJK on

      The face doesn’t matter much if they don’t include their bodies imo.

    9. _Faucheuse_ on

      I get some Tom Hanks ad on YouTube once in a few cycles for some dietary something or other.

    10. rysmario on

      I recommend the 2013 move „the congress“ – one might spot some similarities to whats going on.

    11. babyybilly on

      Lol give me a break, it was in the contract when the signed it and took the money..

    12. marrow_monkey on

      This whole capitalism experiment isn’t going so well. Maybe basing the economy on greed and selfishness wasn’t such a great idea after all. No one could have predicted that, I’m sure. But now that we’ve found out the hard way, surely things must change.

    15. Petdogdavid1 on

      We all desperately need legislation that establishes you are the some owner of your data. Your likeness, voice, thoughts content, metrics, it all needs to always belong to you. Others can license it but never own it. You should always have the right to demand your data back and anyone wanting to use it must where to strict rules on storage and access.

      AI means that we all need protections.

    16. PanzerSloth on

      “I sold exclusive rights to reproduce my likeness for any commercial purpose but they used my likeness for commercial purposes that I don’t like!”

      Stupid games, stupid prizes.